WILLIAM McDONOUGH – PARADOX OF GREEN?

I heard William McDonough speak in Minneapolis at the Governor’s Awards, if I recall correctly, years ago. His name floats through the air at cocktail party discussions about sustainability, but his nobody-is-as-green-as-I-am persona has generally rubbed me the wrong way and left me deaf to his sermons.

Reading a back issue of ARCHITECTURE magazine yesterday, editor Ned Cramer seemed to share some of my reservations. Cramer’s piece prompted me to look up “Green Guru Gone Wrong”, a recent article about McDonough in Fast Company magazine. If you haven’t read it already, might be worth a look before you recommend McDonough’s book, Cradle to Cradle, to a friend.